The brand

‘L’Effet Vitré’ is the brand name of the area of Vitré Communauté, formed of 46 towns working together (80,000 inhabitants) in a partnership.

When discussing with the locals, or questioning the people who have just arrived about their feelings, we are suddenly aware of the quality of life in our area, of what we would like to keep and what we would like to see improved. We have common values which have a great impact on the place where we live.

 

The brand is portrayed by a name and a logo. It is also a whole combination of promotional  tools which enable us to build and develop the attractiveness of the area. A brand rests on its values and offering.

 

In this way, ‘L’Effet Vitré’ is more than a brand, it is a state of mind.

 

It is intriguing so as to  attract attention and promote the image of the area.

 

Distinctive,  so as to be uniquely different to other areas.

 

Forward thinking, to enable the local entrepreneurs to plan themselves in a near and positive future.

Download brand code

Towards underlining the unique qualities of the area

The attractiveness of the area is more than ever the heart of the economy. This enables us to generate internal growth by attracting companies, tourists, residents or events that will leverage and  stimulate the local economy.

The image is an essential factor of the fame of the territories : How are they perceived ? what images and messages are associated to them ? how do we talk about them?

The brand enables to define a common language to make the difference and to appeal the targets. It offers a flexible tool box put at disposal to the actors of the territory.

These are the 3 main objectives of ‘L’Effet Vitré’

TO APPEAL
Intensifying the image of the territory and attractiveness of its communication.

TO LINK UP
Developing a common language between institutions of the territory, on content and form.

TO FEDERATE
Enabling local players, companies, associations, personalities to express their commitment to the territory and its image.

Why ?

Facts :

+5,5%

 Unemployment rate : 5.5% (1st term 2016).

44%

44% of the working people work in industry.

1,6%

74.6% of the working people aged between 15 and 64 have a job (compared to 61.2% for other same-sized towns).

Logos and colours choices

The 4 distinguishing marks of the Effet Vitré Logo

–    a moving typography thanks to its oblique lines and jutting out of the letters.

–    an exclamation mark, symbol of optimism, one of the values of our territory.

–    a jutting out fame, to insist on the movement and intensify the visibility of the logo.

–    the colour red : it represents energy, dynamism and the demand of results.

Our
Values

OPTIMISM is important for the state of mind of local entrepreneurs but also inhabitants and those who visit the territory. It provides confidence in the future, the capacity to launch new projects and manage things efficiently.

nos-valeurs

COLLECTIVE is solidarity, humanism, team and family spirit. Our territory is a human-sized one. People know each other. Human contact is important. The cultural and sportive community life proves it : the collective gives structure to the territory.

baseball

REALISM because in Vitré, ‘people have their feet on the ground’. It is a territory  full of precise solutions looking for concrete and measurable results. It is a state of mind adapted to entrepreneurs and pragmatic people.

coworking_2

REQUIREMENT is a real capacity to plan and get through things. The effect of this is an economic and social measurable success, the value of work and the moral. It is the concern of effectiveness.

mecano-1

Our products

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Discover also

Settling in Vitré communauté

Housing, travel, study … Find all the information for your installation.

Visit Vitré Communauté

Be seduced by our suggestions for trips and sights to see.

Initiate

A unique economic attractiveness , collaborative networks , business services …

Information

Complete information to get to Vitré Communauté.

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